Google uses them to verify your business details, so having various citations can boost your website’s domain authority. As the best-ranking piece, this would be your main competitor, so you’d want to examine its backlink profile. A perfect example is Bankrate’s mortgage calculator—it has a whopping 36,000 backlinks from 3,000 unique websites.
Add internal links and manage navigation
They could be links built by someone else on your team without your knowledge. In any case, you can find them using a link search tool like Moz’s Open Site Explorer, and usually get them taken down with a simple request to the webmaster in question. Keep your off-page SEO natural by building several links at a regular pace; say, two to five per business day. However, you need to be careful when picking sites from which to link back. Before Google did a major overhaul on their algorithm, quantity seemed to be the dominating factor behind successful off-page SEO strategy.
Use tools like Moz’s Link Explorer to analyze your backlink profile, monitor brand mentions with Google Alerts, and review citations with Moz Local. Engaging in industry discussions on forums helps build authority while driving traffic to your website. Platforms like Reddit and Quora allow businesses to share insights, answer questions, and increase brand awareness.
Write Keyword-Rich Title Tags
A comprehensive competitor analysis allows you to identify gaps in your strategy and focus on areas that may have been overlooked. Understanding where your competitors are gaining authority and visibility can help you find opportunities to outrank them in the search results. Improving your local visibility will have a very positive impact on your off-page SEO. Local SEO focuses on helping your business appear in location-based searches. This is especially important for businesses that serve specific geographic areas. Update author bios, highlight credentials, or involve experts to strengthen the content.
Identify the topics, content types, and publishers that generate the most engagement. Build a dedicated contest entry page on your website with content for SEO to improve its rankings. I recommend a 30-day giveaway period to maintain user interest while still giving people enough time to enter. With your off-page SEO strategy, you won’t just be hoping to gain backlinks—you’ll aim for links from high-quality sites. When they share your content, it can drive traffic and enhance your website’s credibility. Identify broken links on relevant websites in your niche and offer your content as a replacement.
Your team created this link intentionally and without conducting any outreach. This off-page SEO tactic for link building tends to register as a black-hat SEO practice because search engines look down on this kind of link building tactic. Search engine optimization (SEO) comprises multiple strategies, one of which is off-page SEO. Essential to ranking well in searches, off-page SEO involves optimizations done outside your website, including link building and earning reviews. While links are a major focus in off-page SEO, unlinked brand mentions also contribute to search engine’s perception of your site’s reputation. Content syndication is the practice of republishing existing content on third-party platforms to reach a wider audience while acquiring backlinks and increasing content visibility.
- Claiming unlinked brand mentions—Some websites might mention your business without linking to it, in which case you can reach out and ask for a link.
- Check any internal links to this page for bounce backs or other errors.
- If you’re still feeling stuck, consider bringing on an SEO specialist for further improvement.
- The platform is no longer active, but the approach remains highly effective.
- On-page SEO ensures content is optimized for search engines, while off-page SEO builds trust and authority to improve rankings.
- Thanks to ongoing Google updates, content is better than it ever was before.
Key On-Page SEO Factors to Master
It ensures you provide direct answers to questions, which is what AI search engines want to provide. Every internal linking strategy is different, but for BHS Links the best results, you should make sure that every new page has at least two to three links to it. Use heading tags throughout your content to break it up and make it more readable and skimmable for users.
For example, a link from a normal blog does not have the same ‘value’ as a link from the New York Times, which has high authority and Google trust. For example, it’s easy to ensure that the quality of your content is good, but you cannot force someone to link to your website unless they want to. Your team worked to earn this link, whether by reaching out to webmasters, publishers, or journalists. You may have even promoted the content with an ad campaign, providing it with the exposure that helped people uncover the content. Before you submit any content, though, make sure to research the audiences and rules of each site.
For more information, read our guide on link-building techniques. Link building is a tricky process and, if done incorrectly, can generate the opposite results and even hurt your rankings. Your team doesn’t take any action or conduct any outreach to earn the link.